Established in 1972, cousins Bill Specht and Jim Sheppard set out to bring their favorite style of sub sandwich from the East Coast to their new hometown of Milwaukee. Today, Cousins Subs remains a Wisconsin-based, family-owned, sub shop with 90+ stores across the Midwest. Staying true to our founders' legacy of "Better Bread. Better Subs.", we continue to offer deli-fresh and grilled subs featuring fresh ingredients and signature baked bread. With multiple locations in the Milwaukee area, we invite you to stop in for a better sub!